Begin with a problem definition. What problem/unmet need in acute care could benefit from your proposed solution and business model? This may include sites of care, targeted disease area and populations at risk/ill.

Define the target population(s), inclusive of diverse ethnic and racial representation.

Define the measure of effectiveness and value (e.g., readmission rates and associated costs of a primary intervention).

Define the health care professional (HCP) who might consider using the solution, why would they want to use it, how will it benefit the patient/healthcare system, what are some challenges they may face while using your solution? Include perspective of patient and impact on interaction with health care provider. Consider physicians, nurses, advanced care practitioners, community health workers.

Describe and quantify a potential business model that demonstrates value and drives a sustainable competitive advantage. Elaborate on your pricing strategy, reimbursement strategy, go-to-market strategy, messaging for marketing, and the required investment (resources you need to use your solutions and how much they cost).

The outcome should include a solution to address challenges around regulatory/reimbursement and adoption to include development of clinical evidence required for regulatory acceptance (if needed)